Beginner's Mistakes

Filed Under: Common Mistakes
Written by Todd Rodenborn

Here is a collection of common mistakes made by beginners:
  • Overpaying for keywords by not setting an individual Maximum CPC's
  • Not investing enough time to truly understand Google AdWords or Yahoo
  • Trying for the #1 Spot right off the bat
  • Not Split-Testing Ad Copy or Landing Pages
  • Not Capturing Performance Data
  • Not Analyzing your Performance Data
  • Letting your Campaigns get "Stale"
  • Making more than one change at a time
  • Using 10 to 20 expensive keywords instead of thousands of cheap keyword "phrases"
  • Underestimating the power of Google Adwords and spending $2,000 on your first day!
  • Not hiring My AdWords Expert
My AdWords Expert creates and manages highly profitable Pay-Per-Click (PPC) search marketing campaigns. Advertising using Google AdWords, Yahoo Search Marketing and Microsoft adCenter has revolutionized both eCommerce and Lead Generation. It doesn't matter if you're a Fortune 500 company or a small start-up; the playing field is completely level.