Google Agency News

Filed Under: Google Tips
Written by Tynan Szvetecz

Google Print Ads Case Study

» Google Print Ads are a new way to buy newspaper advertising, bringing innovation to the entire process: planning, buying, billing, reporting, and pricing. We believe that newspaper can be a great addition to the advertising initiatives you already have in place – including search – because it will increase your audience reach and improve recall of your message.

Google's partners are comprised of 200 daily newspapers, including the primary newspaper in 31 of the top 35 DMA's. Examples include The Chicago Tribune, The Boston Globe, The New York Times, the LA Times, San Francisco Chronicle and Washington Post.

As you will see from the attached case study, Service Magic increased their impressions and leads by 15% using Google Print Ads.

For more information on Google Print opportunities, please contact Matt. Also check out: http://google.com/ads/print

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Google Gadget Maker (Really Fun!)
 
» Now you can create gadgets and send them to friends and family through a very simple web interface designed for users without knowledge of code or HTML.
 
Seven types of gadgets are easy for users to create:
·          Photo Album
·          Google Gram Greetings (send your mom virtual flowers that grow before your eyes)
·          "Daily Me" Personal Profile
·          Personal List
·          Personalized Countdown (only 75 days, 5 minutes and 3 seconds until "I Do")
·          YouTube Video Favorites (create a branded YT gadget for your clients)
·          Free Form
 
Check out Gadget Maker at: http://www.google.com/ig/gmchoices
 
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Personalized Homepage Renamed iGoogle
 
» As our personalized homepage product continues to grow at a remarkable rate, it has become clear that the product needs a name that's short & simple for users to remember. In many languages, "Google Personalized Homepage" translated to be very long and incongruous. The name "iGoogle" implies the personal nature of the page, and the "i" also connotes interactivity and the Internet. With the name "iGoogle," we hope that users will feel a sense of informality and ownership over their page that wasn't conveyed through the more formal "Google Personalized Homepage" name.
 
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 New Feature! - Reviews on Maps 
 
» This week, we are launching a new feature on Google Maps that allows users to write their personal reviews about any business that they find in the local search results. This will enhance the local business content for Google Maps users, and allow them to contribute their thoughts and views on what is good or not good in their area.
 
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New Brand Placements 
 
» Reuters.com is the latest brand-name publisher to offer 300x250 ATF, video-enabled placements. This site is great for advertisers looking to target business professionals, tech savvy readers, and people in search of general/political news.
 
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Network Updates 
 
» Sfgate.com is currently available for all ad formats (including image & video) – the site is both the online version of the San Francisco Chronicle and a lifestyles portal for the Bay Area.

Fhmonline.com, the men's entertainment portal, has recently activated AdSense with above-the-fold placements and can be Site-Targeted with text, image, and video ads.
 
Maximonline.com, Stuffmagazine.com, and Askmen.com are also available for targeting.
 
My AdWords Expert creates and manages highly profitable Pay-Per-Click (PPC) search marketing campaigns. Advertising using Google AdWords, Yahoo Search Marketing and Microsoft adCenter has revolutionized both eCommerce and Lead Generation. It doesn't matter if you're a Fortune 500 company or a small start-up; the playing field is completely level.