Campaign Development

One of our My AdWords Expert professionals will design and implement your Pay-Per-Click campaigns from start to finish. We'll begin with Google AdWords, and then expand to Yahoo Search Marketing & Microsoft adCenter campaigns. 2nd Tier search engines and other traffic sources will be added after we've amassed a performance database with consistent profits using Google, Yahoo, & MSN. Campaign Development services provided by My AdWords Expert include:
  • An analysis of your organization's goals (lead generation, eCommerce Sales, traffic growth, or brand development)
  • Economic Analysis (budget, profit margin, competitive analysis, traffic estimates, and most importantly - What can we afford to pay per click?)
  • Establishment of Google, Yahoo & MSN search engine account, in your name, to be professionally managed by My AdWords Expert (with $50 and $100 credits, respectively)
  • Keyword Analysis and Development (thousands of keywords – possibly tens of thousands - NOT just a handful
  • Creation of Advertising Copy (many versions will be created, by keyword category / theme, and continuously improved through active split-testing for all campaigns)
  • Keyword Conversion Tracking code will be installed on your website (so we know what traffic sources, campaigns, & keywords convert)

Can't I do this Myself?

Creating a basic AdWords pay-per-click campaign is quite simple. Most new AdWords customers enter 10 to 15 keywords, create one or two advertisements, and then enter a Maximum Cost-Per-Click of about $1.00. Total invested time - 1 hour. This will generally bring significant traffic to your website, but it will be very expensive traffic, probably too expensive and you won't know which keywords are converting or why. Creating and managing campaigns & ad groups with unique ad copy and thousands of appropriate keywords, each with a specific bid, is a great deal of work. The highly targeted $.05 and $.10 clicks that will result from such an effort enable us to bid more competitively on the high volume and obvious keywords your competition have bid up to the stratosphere.

There are a number of techniques and strategies, developed by My AdWords Expert over time, that enable us to create extremely cost effective campaigns with high conversion rates. In addition, we've developed the technology and expertise necessary work with thousands of keywords and hundreds of tailored ads for Google AdWords, Yahoo Search Marketing & Microsoft adCenter.
My AdWords Expert creates and manages highly profitable Pay-Per-Click (PPC) search marketing campaigns. Advertising using Google AdWords, Yahoo Search Marketing and Microsoft adCenter has revolutionized both eCommerce and Lead Generation. It doesn't matter if you're a Fortune 500 company or a small start-up; the playing field is completely level.