Campaign Management

One of our My AdWords Expert professionals will be assigned to monitor and manage your Pay-Per-Click campaigns. This individual will work with you to make sure all your needs and concerns are met and that the campaigns themselves continue to perform well, both in terms of absolute traffic & conversion rates and the overall cost of the program. This is where the real work begins. Roughly speaking, there are three phases to the life-cycle of a My AdWords Expert campaign:
  • Phase I (1st 90 Days) - Data Collection, Creation of the Knowledge Base, and Optimization of the initial Google AdWords, Yahoo Search Marketing, and Microsoft adCenter campaigns
  • Phase II (Next 90 Days) - Expansion beyond the core search engines
  • Phase III (Thereafter) - General Maintenance, Continued Split-Testing, and Market Surveillance

Phase I

Phase I (1st 90 Days) - Data Collection, Creation of the Knowledge Base, and Optimization of the Initial AdWords/Overture Campaigns
  • Data Collection - Detailed campaign information is being captured by Google, Yahoo and Microsoft code we've worked with you to place on your website. In addition, in certain circumstances we use additional tracking mechanisms and databases stored on your web server.
  • Creation of the Knowledge Base - Over time, the data collected becomes knowledge. Sophisticated tools built by My AdWords Expert will tell us which keywords are converting and if particular advertisements or landing pages are more effective than others. Do certain keywords convert, but then generate a high rate of refund requests or charge backs? Should we bid more for a given keyword and less for others? Your My AdWords Expert professional will be able to modify your campaigns accordingly.
  • Campaign Optimization - Techniques include:
    - Additions and/or Deletions to the keyword list
    - Increases or Decreases in the Maximum Cost-Per-Click (CPC) by keyword
    - Split-Testing of Ad Copy to increase the Click-Through-Rate (CTR)
    - Split-Testing of Landing Pages and Content to increase the Conversion Rate
    - My AdWords Expert strategies to capitalize to increase the AdWords & Yahoo Search Marketing quality scores.

Phase II

Phase II (Next 90 Days) - Expansion Beyond the Initial AdWords/Overture Campaigns.
Google AdWords in particular is wonderful "sandbox" in which to perfect any online marketing campaign. Once the AdWords campaigns are working well, assuming your business model can handle more business, it's time to expand your campaigns to other channels/partners. This list of channels / partners is continually changing as new ones become dominant and then often fade.

Phase III

Phase III (Thereafter) - General Maintenance, Continued Split-Testing, and Market Surveillance.
On a weekly basis we'll perform routine maintenance on all of your active campaigns running with all vendors. Key tasks include:

  • Continued Ad Copy and Landing Page Split-Testing - we have a blanket contract in place with www.BetterPPC.com
  • Market Surveillance (analysis of the competition for your keywords)
  • Adjustments to Maximum CPC settings for each keyword
  • Keyword optimization, additions, and deletions
  • Continued "Quality Score" optimization for Google AdWords & Yahoo Search Marketing

My AdWords Expert creates and manages highly profitable Pay-Per-Click (PPC) search marketing campaigns. Advertising using Google AdWords, Yahoo Search Marketing and Microsoft adCenter has revolutionized both eCommerce and Lead Generation. It doesn't matter if you're a Fortune 500 company or a small start-up; the playing field is completely level.